The hero section of your website is the first thing clients see without having to scroll down. This is because the top area of your home page, also called the "above the fold", showcases all the business activities and appears to be the most important part of your site. On the other hand, if you are not making the right impression and engaging your target markets with your hero, you are losing business and need a new website strategy.

The secret to a successful brand is communicating clearly and quickly to your target audience about your products. A client should look at the hero section of your website for 10 seconds and understand these key points:

1. Who are you?

2. Who your target audience is?

3. How will your customers benefit after engagement with your website?

4. What’s the next move of your target audience, and how will they engage you (through clear calls to action- call, visit the shop, or book online)?

If your hero section needs to communicate, then you are likely to be in a position to lose business opportunities every time a new prospect visits it.

People are increasingly time-poor and bombarded with hundreds of marketing messages every day. So, if you require people to exert effort to understand why they should give you their business, there’s a good chance you’re losing out to a competitor who is communicating with clarity.

A ‘Less is more’ and ‘short, sharp, and shiny’ approach to your marketing messages is key to a successful website strategy. The last thing you want is for visitors to be greeted by a large paragraph or wall of text on your website—a surefire way to lose business.

Let us help you stop losing business by providing our services. At Katpen Soft, we create website templates, develop websites, and ensure updated Search Engine Optimization, unlimited creation of a subdomain, unlimited creation of corporate emails, free web hosting, maintenance and support, connection to Facebook messenger, advertisement on our Katpen Facebook page, implementation of all software and training.

Contact our team and create a memorable hero that will immediately engage through the right images and words tempered by a winning website strategy for brand growth and success.

*Katpen INV is one of the products of KatPen Innotech Solutions